{"id":9627,"date":"2025-11-02T11:04:51","date_gmt":"2025-11-02T11:04:51","guid":{"rendered":"https:\/\/www.lejournalci.org\/?p=9627"},"modified":"2025-11-02T11:04:53","modified_gmt":"2025-11-02T11:04:53","slug":"celebrer-le-cafe-ivoirien-soutenir-les-communautes-en-cote-divoire-un-engagement-de-nestle","status":"publish","type":"post","link":"https:\/\/www.lejournalci.org\/index.php\/2025\/11\/02\/celebrer-le-cafe-ivoirien-soutenir-les-communautes-en-cote-divoire-un-engagement-de-nestle\/","title":{"rendered":"C\u00e9l\u00e9brer le caf\u00e9 ivoirien, soutenir les communaut\u00e9s en C\u00f4te d&#8217;Ivoire\u202f: un engagement de Nestl\u00e9"},"content":{"rendered":"\n<p><strong><em>La projection de la consommation du caf\u00e9 par les ivoiriens en 2025, est de l&#8217;ordre de 1,38 million de kilogrammes, g\u00e9n\u00e9rant 32,13 millions de dollars de revenus<\/em><\/strong>.<\/p>\n\n\n\n<p>Par une matin\u00e9e tranquille \u00e0 Gnamagnoa, dans l&#8217;ouest de la C\u00f4te d&#8217;Ivoire, Fran\u00e7ois Dadi Serikpa, agriculteur, r\u00e9colte son caf\u00e9. Cet ancien contr\u00f4leur de bus s&#8217;est reconverti dans la caf\u00e9iculture apr\u00e8s sa retraite. P\u00e8re de douze enfants et grand-p\u00e8re de vingt et un petits-enfants, il a trouv\u00e9 un nouveau sens \u00e0 sa vie et une nouvelle prosp\u00e9rit\u00e9 gr\u00e2ce au Plan Nescaf\u00e9, une initiative mondiale lanc\u00e9e par Nestl\u00e9\u00a0 pour rendre la culture du caf\u00e9 plus durable, \u00e9quitable et respectueuse de l&#8217;environnement.\u00a0<\/p>\n\n\n\n<p>Il raconte :<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"401\" height=\"321\" src=\"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/4f57f70937b61f3.jpg\" alt=\"\" class=\"wp-image-9628\" style=\"width:150px;height:150px\" srcset=\"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/4f57f70937b61f3.jpg 401w, https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/4f57f70937b61f3-300x240.jpg 300w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\" \/><figcaption class=\"wp-element-caption\"> Serikpa Dadi Francois<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Avec le Plan Nescaf\u00e9, les agronomes de Nestl\u00e9 nous ont appris \u00e0 prendre soin de nos sols, \u00e0 planter de nouvelles vari\u00e9t\u00e9s et \u00e0 mieux g\u00e9rer nos plantations. Maintenant, mes arbres sont plus r\u00e9sistants et ma production am\u00e9lior\u00e9e. Le caf\u00e9 est notre vie : il nous nourrit, nous habille et nous donne espoir en l&#8217;avenir \u00bb.\u00a0<\/em><\/strong><\/p>\n<cite>\u2014 Anna Wong, <em>B\u00e9n\u00e9vole<\/em><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<p>L&#8217;exp\u00e9rience de Serikpa refl\u00e8te la r\u00e9alit\u00e9 de milliers d&#8217;acteurs dans la fili\u00e8re du caf\u00e9 en C\u00f4te d&#8217;Ivoire.\u00a0\u00a0A chaque \u00e9tape de cette fili\u00e8re \u00e0 savoir la production agricole, la transformation et la commercialisation, Nestl\u00e9 s&#8217;engage \u00e0 participer \u00e0 leur d\u00e9veloppement, conscient qu&#8217;ils repr\u00e9sentent toute une \u00e9conomie en C\u00f4te d&#8217;Ivoire. Avec sa marque Nescaf\u00e9, l&#8217;entreprise est pr\u00e9sente dans le pays depuis plus de 65 ans, contribuant \u00e0 la cr\u00e9ation d&#8217;emplois et d&#8217;affaires. Cet engagement commence au niveau de la terre.\u00a0<\/p>\n\n\n\n<p><strong>Une fili\u00e8re ancr\u00e9e dans la terre&nbsp;<\/strong><\/p>\n\n\n\n<p>Le climat tropical et la fertilit\u00e9 des sols de la C\u00f4te d&#8217;Ivoire en font un lieu id\u00e9al pour la culture du robusta, qui domine la production locale. Pourtant, la fili\u00e8re a d\u00fb faire face \u00e0 des d\u00e9fis consid\u00e9rables. En 2000, le pays produisait pr\u00e8s de 380 000 tonnes de caf\u00e9, ce qui le classait parmi les premiers producteurs africains. En 2023, la production \u00e9tait tomb\u00e9e \u00e0 un peu moins de 47 000 tonnes, une baisse imputable au vieillissement des plantations, au changement climatique, \u00e0 un acc\u00e8s limit\u00e9 au financement et \u00e0 la concurrence d&#8217;autres cultures.&nbsp;<\/p>\n\n\n\n<p>Malgr\u00e9 ce ralentissement, le caf\u00e9 demeure une mati\u00e8re premi\u00e8re importante du pays. Il fait vivre des dizaines de milliers de m\u00e9nages ruraux et contribue au commerce r\u00e9gional en Afrique centrale et occidentale. La consommation int\u00e9rieure a connu une croissance constante. La projection de la consommation du caf\u00e9 par les ivoiriens en 2025, est de l&#8217;ordre de 1,38 million de kilogrammes, g\u00e9n\u00e9rant 32,13 millions de dollars de revenus .\u00a0\u00a0<\/p>\n\n\n\n<p><strong>D\u00e9velopper la r\u00e9silience gr\u00e2ce \u00e0 la formation&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Pour faire face au d\u00e9clin de la fili\u00e8re, les acteurs publics et priv\u00e9s ont mis en place des programmes ax\u00e9s sur le d\u00e9veloppement durable et la productivit\u00e9. L&#8217;usine Nescaf\u00e9 \u00e0 Abidjan produit du caf\u00e9 instantan\u00e9 \u00e0 partir de grains de caf\u00e9 cultiv\u00e9s localement depuis plus de 65 ans. Elle emploie des centaines de personnes et forme des talents en C\u00f4te d&#8217;Ivoire. Ces employ\u00e9s sont principalement ivoiriens, mais aussi d&#8217;autres nationalit\u00e9s, dont certains, devenus des experts certifi\u00e9s en caf\u00e9. En 2022, l&#8217;usine a re\u00e7u le prix national d&#8217;excellence du Gouvernement ivoirien pour ses efforts en mati\u00e8re de r\u00e9duction des d\u00e9chets, d&#8217;\u00e9conomie, d&#8217;\u00e9nergie et de fonctionnement responsable.&nbsp;<\/p>\n\n\n\n<p>Chaque seconde, environ 5 500 tasses de Nescaf\u00e9 sont d\u00e9gust\u00e9es dans le monde. En Afrique Centrale et de l&#8217;Ouest, nombre d&#8217;entre ces tasses ont d\u00e9but\u00e9 leur parcours en C\u00f4te d&#8217;Ivoire, cultiv\u00e9 par des agriculteurs locaux, transform\u00e9 par des experts ivoiriens et vendu par des entrepreneurs ivoiriens.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Avec le Plan Nescaf\u00e9, Nestl\u00e9 accompagne plus de 21 000 familles de producteurs de caf\u00e9 en C\u00f4te d&#8217;Ivoire. Les agriculteurs b\u00e9n\u00e9ficient d&#8217;une formation pratique dispens\u00e9e par des agronomes sur les pratiques conformes aux normes du Code commun pour la communaut\u00e9 du caf\u00e9 (normes 4C) qui visent \u00e0 rendre la production de caf\u00e9 plus durable, \u00e9quitable et tra\u00e7able.&nbsp;<\/p>\n\n\n\n<p>Pour am\u00e9liorer la productivit\u00e9, les agriculteurs re\u00e7oivent des plants de Robusta \u00e0 haut rendement d\u00e9velopp\u00e9s au Centre de recherche et d\u00e9veloppement de Nestl\u00e9 \u00e0 Zambakro. Ces efforts sont men\u00e9s en partenariat avec le Conseil du Caf\u00e9-Cacao (CCC) et le Centre National de Recherche Agronomique de la C\u00f4te d&#8217;Ivoire (CNRA).&nbsp;<\/p>\n\n\n\n<p>Nestl\u00e9 s&#8217;approvisionne \u00e9galement en caf\u00e9 vert directement aupr\u00e8s des coop\u00e9ratives d&#8217;agriculteurs gr\u00e2ce \u00e0 son programme Farmer Connect.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pour les agriculteurs comme Serikpa, ces interventions de Nestl\u00e9 ont permis une nette am\u00e9lioration des rendements qui peuvent aller jusqu&#8217;\u00e0 600 voire 1200 kg par hectare selon les param\u00e8tres climatiques. Gr\u00e2ce \u00e0 son initiative de soutien \u00e0 l&#8217;entrepreneuriat, appel\u00e9e My Own Business, Nestl\u00e9 soutient plus de 600 vendeurs urbains de caf\u00e9 chaud, en leur fournissant du mat\u00e9riel et des formations, de m\u00eame qu&#8217;un charriot ou un stand \u00e0 caf\u00e9, leur permettant ainsi de g\u00e9rer leur propre entreprise et de g\u00e9n\u00e9rer des revenus stables. Ce programme s&#8217;est av\u00e9r\u00e9 b\u00e9n\u00e9fique pour les jeunes souhaitant s&#8217;ins\u00e9rer dans le tissu social et \u00e9comique. Kamenan Assanvo, l&#8217;un de ces entrepreneurs, a re\u00e7u dix nouveaux charriots \u00e0 caf\u00e9 pour d\u00e9velopper son r\u00e9seau dans le Grand Abidjan. Il poss\u00e8de au total 45 commerces. Cette ann\u00e9e, on compte 80 stands \u00e0 caf\u00e9 tenus par des jeunes vendeurs, contribuant ainsi au d\u00e9veloppement des commerces de rue et \u00e0 l&#8217;emploi local.&nbsp;<\/p>\n\n\n\n<p>Mame Pane Sakho, Charg\u00e9e de Communication et Affaires Publiques de Nestl\u00e9 C\u00f4te d&#8217;Ivoire a d\u00e9clar\u00e9 :&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/02decfc3c154ac8-1024x683.jpg\" alt=\"\" class=\"wp-image-9629\" style=\"width:150px;height:150px\" srcset=\"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/02decfc3c154ac8-1024x683.jpg 1024w, https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/02decfc3c154ac8-300x200.jpg 300w, https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/02decfc3c154ac8-768x512.jpg 768w, https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/02decfc3c154ac8-1536x1024.jpg 1536w, https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/02decfc3c154ac8-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Nous sommes convaincus qu&#8217;investir dans les agriculteurs et les entrepreneurs locaux est essentiel pour b\u00e2tir une fili\u00e8re caf\u00e9 forte et durable. Il ne s&#8217;agit pas seulement de caf\u00e9 ; il s&#8217;agit de cr\u00e9er un impact durable au sein des communaut\u00e9s que nous servons \u00bb.\u00a0<\/em><\/p>\n<cite>\u2014 Anna Wong, <em>B\u00e9n\u00e9vole<\/em><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<p><em> <\/em><\/p>\n\n\n\n<p>L&#8217;histoire de Nescaf\u00e9 en C\u00f4te d&#8217;Ivoire est un exemple de valeur partag\u00e9e. De la plantation de Serikpa \u00e0 Gnamagnoa aux stands \u00e0 caf\u00e9 d&#8217;Assanvo \u00e0 Abidjan, chaque tasse refl\u00e8te le travail en commun, attach\u00e9 \u00e0 la qualit\u00e9.&nbsp;<\/p>\n\n\n\n<p><strong>SOURCE: Nestl\u00e9<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La projection de la consommation du caf\u00e9 par les ivoiriens en 2025, est de l&#8217;ordre de 1,38 million de kilogrammes, g\u00e9n\u00e9rant 32,13 millions de dollars de revenus. Par une matin\u00e9e tranquille \u00e0 Gnamagnoa, dans l&#8217;ouest de la C\u00f4te d&#8217;Ivoire, Fran\u00e7ois Dadi Serikpa, agriculteur, r\u00e9colte son caf\u00e9. Cet ancien contr\u00f4leur de<\/p>\n","protected":false},"author":3,"featured_media":9633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[52],"tags":[],"class_list":["post-9627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-150x150.jpg","medium":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-300x169.jpg","medium_large":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-768x432.jpg","large":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-1024x576.jpg","1536x1536":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-1536x864.jpg","2048x2048":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-2048x1152.jpg","colormag-highlighted-post":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-392x272.jpg","colormag-featured-post-medium":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-390x205.jpg","colormag-featured-post-small":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-130x90.jpg","colormag-featured-image":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-800x445.jpg","colormag-default-news":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-150x150.jpg","colormag-featured-image-large":"https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-1400x600.jpg"},"magazineBlocksPostAuthor":{"name":"La R\u00e9daction CI","avatar":"https:\/\/secure.gravatar.com\/avatar\/e63ab2ab378e283740d8889fbe2ec43fdcee7ac714a480d705f61cb1e5675c4c?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":false,"magazineBlocksPostExcerpt":"La projection de la consommation du caf\u00e9 par les ivoiriens en 2025, est de l&#8217;ordre de 1,38 million de kilogrammes, g\u00e9n\u00e9rant 32,13 millions de dollars de revenus. Par une matin\u00e9e tranquille \u00e0 Gnamagnoa, dans l&#8217;ouest de la C\u00f4te d&#8217;Ivoire, Fran\u00e7ois Dadi Serikpa, agriculteur, r\u00e9colte son caf\u00e9. Cet ancien contr\u00f4leur de","magazineBlocksPostCategories":["ECONOMIE"],"magazineBlocksPostViewCount":534,"magazineBlocksPostReadTime":6,"magazine_blocks_featured_image_url":{"full":["https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-scaled.jpg",2560,1439,false],"medium":["https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-300x169.jpg",300,169,true],"thumbnail":["https:\/\/www.lejournalci.org\/wp-content\/uploads\/2025\/11\/b6c0ba3141a87ef-edited-150x150.jpg",150,150,true]},"magazine_blocks_author":{"display_name":"La R\u00e9daction CI","author_link":"https:\/\/www.lejournalci.org\/index.php\/author\/noebricendongyahoo-fr\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/e63ab2ab378e283740d8889fbe2ec43fdcee7ac714a480d705f61cb1e5675c4c?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-52\">ECONOMIE<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e9l\u00e9brer le caf\u00e9 ivoirien, soutenir les communaut\u00e9s en C\u00f4te d&#039;Ivoire\u202f: un engagement de Nestl\u00e9 - Cooperation Internationale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lejournalci.org\/index.php\/2025\/11\/02\/celebrer-le-cafe-ivoirien-soutenir-les-communautes-en-cote-divoire-un-engagement-de-nestle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e9l\u00e9brer le caf\u00e9 ivoirien, soutenir les communaut\u00e9s en C\u00f4te d&#039;Ivoire\u202f: un engagement de Nestl\u00e9 - Cooperation Internationale\" \/>\n<meta property=\"og:description\" content=\"La projection de la consommation du caf\u00e9 par les ivoiriens en 2025, est de l&#8217;ordre de 1,38 million de kilogrammes, g\u00e9n\u00e9rant 32,13 millions de dollars de revenus. 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